Norwalk, CT – MediaWorks 360 has announced that Dave Ball will be joining the company.

Dave has over 30 years of experience as a consumer marketer in the print and digital world.  He has worked in both the consumer and B2B space, as well as market research.  Dave has held senior executive positions with top media brands and has hands-on experience with both online/offline media and e-commerce.

“We are pleased to welcome Dave to our team as we continue to take strategic actions that position our company for growth; further supporting our clients’ initiatives,” said Mark Peterson, Partner at MediaWorks 360.  “Dave’s deep understanding of consumer marketing and his track record of maximizing consumer response, with an emphasis on ROI, will be invaluable to our team as we help our clients transform their businesses.”

Prior to his joining MediaWorks 360, Ball was Senior Vice President of Meredith Corporation where he oversaw subscription marketing for some of the largest magazines in the country.  During his tenure at Meredith, he managed a number of product launches for the company and led development initiatives for digital editions; growing online subscription sales exponentially.

Previously, Ball was responsible for circulation marketing of over 100 brands at Primedia Special Interest Magazines, overseeing the acquisition of over 50 titles while leading the development of Primedia’s consumer database.

About MediaWorks 360:

MediaWorks 360 is a media solutions company that guides organizations through the intersection of old and new media by providing solutions for consumer brands.