Dave Ball has over 30 years of experience as a consumer marketer in the print and digital world. He has worked in both the consumer and B2B space, as well as market research. Dave has held senior executive positions with top media brands and has hands-on experience with both online/offline media and e-commerce.
Prior to his joining MediaWorks360, Ball was Senior Vice President of Meredith Corporation where he oversaw subscription marketing for some of the largest magazines in the country. During his tenure at Meredith, he managed a number of product launches for the company and led development initiatives for digital editions; growing online subscription sales exponentially.
Previously, Ball was responsible for circulation marketing of over 100 brands at Primedia Special Interest Magazines, overseeing the acquisition of over 50 titles while leading the development of Primedia’s consumer database.