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The Taunton Press expands their relationship with MediaWorks 360 as a Transformative Partner

Norwalk, CT – October 20, 2016 – MediaWorks 360 announced today its agreement to provide The Taunton Press, the premier, multi-channel media company, producer of Fine Woodworking, Fine Homebuilding, Fine Gardening, Fine Cooking and Threads with senior management of their book publishing business.

Dan McCarthy, CEO of The Taunton Press stated, “MediaWorks 360 has consulted with Taunton for the past year, managing our newsstand business.  They have been remarkably effective, increasing sell-through and profitability and providing intelligence and guidance around new and existing products.  Their wealth of experience in product development, multiple media formats, distribution and retail sales is precisely what we need as we grow our book business.”

Mark Peterson, Partner at MediaWorks 360 states, “It has been our pleasure to work with such a great organization like Taunton over the past year.  We look forward to continuing our support of their transformation on multiple fronts.”

About MediaWorks 360:

MediaWorks 360 guides organizations through the intersection of old and new media, providing transformative solutions for consumer brands:

  • Legacy Cost Reductions: Our expertise can help reduce legacy costs company-wide from subscription & newsstand marketing to pre-press, production and digital services.
  • Audience Development: Discover the power of bundling a brand’s assets to build unique, premium-priced subscription programs.  Many publishers have assets siloed in print, digital, experiential, archives, etc., but few have bundled them to generate a new, organic revenue stream.  We have the expertise and the platform.
  • Transformative Content Expertise & Tools: Multi-platform content strategy allowing companies to effectively “create once-publish anywhere”, with an emphasis on digital-first.  Our program drives savings by simplifying the workflow and providing a system to support it.

Learn more about MediaWorks 360 at http://www.mediaworks-360.com

About The Taunton Press:

Founded in 1975 as The Taunton Press, Taunton Inc. provides high-quality information and inspiration to special-interest enthusiast and professional craftspeople in the woodworking, home building, cooking, gardening, and crafts markets. Taunton, Inc. is renowned for its high-quality content and relies on the support of its readers for its business success. Taunton, Inc. publishes magazines, books, websites and provides digital products and services to enhance the skill levels of enthusiasts in each of its markets. Its leading brands include Fine Woodworking, Fine Homebuilding, Fine Cooking, Fine Gardening, Threads and GreenBuildingAdvisor.com.  Taunton, Inc. is an independent, family-owned company.

 

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Dave Ball Joins MediaWorks 360

Norwalk, CT – March 14, 2016 – MediaWorks 360 has announced that Dave Ball will be joining the company.

Dave has over 30 years of experience as a consumer marketer in the print and digital world.  He has worked in both the consumer and B2B space, as well as market research.  Dave has held senior executive positions with top media brands and has hands-on experience with both online/offline media and e-commerce.

“We are pleased to welcome Dave to our team as we continue to take strategic actions that position our company for growth; further supporting our clients’ initiatives,” said Mark Peterson, Partner at MediaWorks 360.  “Dave’s deep understanding of consumer marketing and his track record of maximizing consumer response, with an emphasis on ROI, will be invaluable to our team as we help our clients transform their businesses.”

Prior to his joining MediaWorks 360, Ball was Senior Vice President of Meredith Corporation where he oversaw subscription marketing for some of the largest magazines in the country.  During his tenure at Meredith, he managed a number of product launches for the company and led development initiatives for digital editions; growing online subscription sales exponentially.

Previously, Ball was responsible for circulation marketing of over 100 brands at Primedia Special Interest Magazines, overseeing the acquisition of over 50 titles while leading the development of Primedia’s consumer database.

About MediaWorks 360:

MediaWorks 360 is a media solutions company that guides organizations through the intersection of old and new media by providing solutions for consumer brands.

 

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The Taunton Press selects MediaWorks 360 as a Transformative Partner

Norwalk, CT – July 17, 2015 – MediaWorks 360 announced today its agreement to provide ongoing consulting services to The Taunton Press, the premier, multi-channel media company, producer of Fine Woodworking, Fine Homebuilding, Fine Gardening, Fine Cooking and Threads.

The agreement will position MediaWorks 360 as a transformative partner in several areas of Taunton’s operations, including:

Assuming responsibility for the sales and marketing of Taunton’s brands at retailers and newsstands across the country. Working with Taunton’s content teams and the retail distribution channel, MediaWorks 360 will help to bring their best products to market.

Exploring premium-priced subscription affinity programs - well suited for Taunton’s vertical, enthusiast brands.

Evaluating content workflow and systems to offer best practices, as Taunton fully transforms into a multi-platform content provider.

Dan McCarthy, CEO of The Taunton Press stated, “MediaWorks 360 combines an expansive vision of the future of consumer-driven media with a practical orientation to the bottom line, and we are excited about exploring ways that we can expand Taunton's business.”  

Mark Peterson, Partner at MediaWorks 360 states, “We are very excited to be working with such a great organization with such strong brands as Taunton continues to unlock their potential.”

About MediaWorks 360:

MediaWorks 360 guides organizations through the intersection of old and new media, providing transformative solutions for consumer brands:

  • Legacy cost solutions such as subscription & retail marketing and multiple production services allows companies to reduce costs, while supporting investment in growth initiatives.
  • Premium-priced subscription programs which use multiple brand assets to build organic revenue streams and improve engagement with core customers
  • Expertise and systems to transform your business into a multi platform content engine

About The Taunton Press:

Taunton, Inc., is a multi-channel media company that provides high-quality information and inspiration to special interest enthusiasts and professional craftspeople.