The team at MediaWorks 360 has extensive experience in all aspects of the publishing media industry and is uniquely positioned to offer business-changing solutions.
Mark Peterson is a founding partner of MediaWorks 360 and has over 30 years in the publishing media business.
Prior to launching MediaWorks 360, Mark held senior level positions at PRIMEDIA: SVP & Group Publisher and President of a group of brands, where he was responsible for strategy, editorial, finance, advertising, production and consumer marketing. As part of his role at PRIMEDIA, Mark also managed an in-school marketing company, working with leading brands focused on the teen market.
As Chief Operating Officer of Vanguarde Media, a multi-brand media company, Mark had responsibility for the company’s P&L, developing corporate strategy and driving advertising revenue.
Mark was also EVP, Managing Director of DJG Marketing, founding ProCirc Retail, the first outsource provider supporting the retail marketing channel and most recently was Vice President, Retail Sales for the Meredith Corporation.
David Algire, a partner of MediaWorks 360, has over 30 years of experience in the publishing media business with extensive management experience, leading some of the most renown media brands across multiple platforms. He has broad expertise in digital content and in-depth knowledge of editorial, advertising, consumer marketing, publisher services, and international sales.
Prior to founding MediaWorks 360, David was the EVP, General Manager for TEN: The Enthusiast Network and managed over 40 brands in the automotive aftermarket group. David led a transformational process which enabled multi-platform content creation & distribution, created new digital products and developed a premium affinity club to drive revenue.
Additionally, David has experience leading retail strategy for major publishers, including Meredith, Reader’s Digest and PRIMEDIA. He was part of a small team to develop and launch Every Day with Rachael Ray and helped chart the growth for the Taste of Home brands. David also spent two years as President of Source Interlink Distribution.
Ryan Peterson is a partner of MediaWorks 360 and has over 10 years in media, working with some of the world’s most recognizable consumer brands.
Ryan has deep experience in consumer marketing; retail sales, fulfillment, brand management and finance. In his most recent role, he managed all strategic marketing and operations for Media Innovations, a division of TEN: The Enthusiast Network. Media Innovations’ mission was to provide consumer marketing, production and digital solutions for publishers and consumer brands seeking to deepen their consumer relationships through content.
Additionally, Ryan led cross-functional project teams on content development, product launch & distribution plans, sourcing, managing critical client relationships and developing custom business solutions.
Jim Tucker, a partner at MediaWorks 360, helps marketers create more profitable campaigns, better understand the lifetime value of customer segments, and improve marketing operations efficiency. Prior to joining the team, Jim founded Integrated Marketing Technologies to better engineer marketing and subscription data to be more informative, contextual, and predictive. Jim and his team have worked in deep collaboration with a variety of businesses and non-profits, with an emphasis on the entertainment and media sector. A sampling of past and present clients include This Old House Ventures, Time, Inc., Reader’s Digest, Cricket Media, Bloomberg BusinessWeek, The BBC, Active Interest Media, and many more.
Sandy Dotson has 25+ years of sales, marketing, customer service, and business management experience. Sandy plays an active role in every aspect of MediaWorks 360’s overall operation, and takes a “hands on” approach with every client. Prior to joining IMT in 2004 she held the positions of Vice President/Chief Customer Officer of Babygear.com, and Vice President, Financial Services at Dial America Marketing, Inc.
Prior to joining MediaWorks 360, in Sandy’s role as COO of IMT she was responsible for business management, strategic planning, client relations, and development of partner relationships. She continues to improve the workflow between clients and her marketing and data experts by managing the business-side logistics of each client engagement, exceeding client expectations and delivering the highest level data related services.
Tom plays an integral part in ensuring that each client’s database design is adapted to their business needs, including database selections used for email campaigns and scoring customer segments based on predictive attributes – all with the goal of improving campaign ROI.
Tom graduated from Georgetown University with a Bachelor’s degree in Finance and International Business. Prior to joining IMT, he worked as a quantitative asset manager at PanAgora and also for Petersen Publishing in New York. He also earned a certificate in the Radcliffe Publishing Course.
Beth Reynolds has a passion for making and selling great content with smart, creative people. As a consumer marketing expert, Beth helps our clients find better customers, improve profitability, and develop new revenue streams. She has over 20 years’ experience working on major consumer magazine brands at Time Inc., Primedia, and National Geographic as well as niche enthusiast titles at The Taunton Press. In fact she is so passionate about subscriptions, she is building a subscription box business in her free time.
Beth’s secret weapon is her willingness to focus intensely on what the business needs right now. Sometimes that means coaching a creative team through a tight deadline. Sometimes that means ordering the product over and over to understand and improve the customer’s experience. In every case, Beth’s goal is to examine everything that drives your business and give it what it needs to move forward.
As the former President of QuebecorWorld Premedia and Vice President of Strategy at Yahoo! Inc., Joe Cha has extensive experience working with Fortune 500 customers to develop and deliver new media workflow strategies and solutions.
Prior to Yahoo! Joe started and ran as CEO, XUMA, a hosted managed services business that is now the managed services platform for Verizon Business Services.
Joe has also served in a number of strategic consulting positions including: PricewaterhouseCoopers, where he was a Principal, running strategy consulting engagements for Greater China, and Accenture where he served in the change management practice in San Francisco, CA.
Dave Ball has over 30 years of experience as a consumer marketer in the print and digital world. He has worked in both the consumer and B2B space, as well as market research. Dave has held senior executive positions with top media brands and has hands-on experience with both online/offline media and e-commerce.
Prior to his joining MediaWorks360, Ball was Senior Vice President of Meredith Corporation where he oversaw subscription marketing for some of the largest magazines in the country. During his tenure at Meredith, he managed a number of product launches for the company and led development initiatives for digital editions; growing online subscription sales exponentially.
Previously, Ball was responsible for circulation marketing of over 100 brands at Primedia Special Interest Magazines, overseeing the acquisition of over 50 titles while leading the development of Primedia’s consumer database.