Strengthen Consumer Relationships

Consumer Hierarchy w-o LabelBrands Can Build New, Organic Revenue Streams and Strengthen Core Consumer Relationships

The current business environment has many companies scrambling to reduce costs while simultaneously expanding to new platforms to stay in touch with their audiences.

Many brands have worked hard to develop new products to connect with their enthusiast base; video, mobile and web-based content, experiential (very hot right now), e-learning classes, and years of digitized archives to name a few. Those brands are trying to use these “assets” to build a deeper consumer relationships but are missing an opportunity in their deployment.

Too often, we see that each new brand platform is marketed in a silo (SVOD) or maybe bundled with one other product (i.e., the print and digital subscription bundle). If your brand wants to become, or remain the most sought after source in the category, why not build an uber-customer by bundling all of your platforms into a single, high-priced subscription program?

The benefits from this thinking travel not only upstream but downstream as well:

  • By bundling these new assets into a single program you create new, organic revenue streams through an enhanced subscription offering. This opens that elusive door to a paywall strategy for content and services.
  • The program strengthens the relationship with your core enthusiast – your best customers. Improved engagement and longer retention are natural benefits. You also increase the wallet-share within your category.
  • A private marketplace is built whereby you connect key advertisers with your core enthusiasts. Deals, discounts and additional content allow customers to more deeply engage in their passion.

Ultimately, this program can become the top of a strategic consumer hierarchy. Lead off by marketing to your strongest customers with the “best” your brand has to offer and move down the hierarchy to it’s lowest engaged customer (the free newsletter). This hierarchy allows for the logical marketing of multiple bundles with varying benefits and price points, while giving your consumer a seamless and quality user experience.

Consumer Hierarchy w-Outline

The benefits created by leveraging this type of strategy will maximize your marketing ROI, consumer engagement and deliver some of the most exciting opportunities to come along in consumer marketing in years.

The Taunton Press Expands Consulting Relationship with MediaWorks 360

Norwalk, CT – October 20, 2016 – MediaWorks 360 announced today that they will expanding their consulting relationship to provide The Taunton Press, the premier, multi-channel media company, producer of Fine Woodworking, Fine Homebuilding, Fine Gardening, Fine Cooking and Threads with senior management of their book publishing business.

Dan McCarthy, CEO of The Taunton Press stated, “MediaWorks 360 has consulted with Taunton for the past year, managing our newsstand business.  They have been remarkably effective, increasing sell-through and profitability and providing intelligence and guidance around new and existing products.  Their wealth of experience in product development, multiple media formats, distribution and retail sales is precisely what we need as we grow our book business.”

Mark Peterson, Partner at MediaWorks 360 states, “It has been our pleasure to work with such a great organization like Taunton over the past year.  We look forward to continuing our support of their transformation on multiple fronts.”

About MediaWorks 360:

MediaWorks 360 guides organizations through the intersection of old and new media, providing transformative solutions for consumer brands:

  • Legacy Cost Reductions: Our expertise can help reduce legacy costs company-wide from subscription & newsstand marketing to pre-press, production and digital services.
  • Audience Development: Discover the power of bundling a brand’s assets to build unique, premium-priced subscription programs.  Many publishers have assets siloed in print, digital, experiential, archives, etc., but few have bundled them to generate a new, organic revenue stream.  We have the expertise and the platform.
  • Transformative Content Expertise & Tools: Multi-platform content strategy allowing companies to effectively “create once-publish anywhere”, with an emphasis on digital-first.  Our program drives savings by simplifying the workflow and providing a system to support it.

Learn more about MediaWorks 360 at http://www.mediaworks-360.com

About The Taunton Press:

Founded in 1975 as The Taunton Press, Taunton Inc. provides high-quality information and inspiration to special-interest enthusiast and professional craftspeople in the woodworking, home building, cooking, gardening, and crafts markets. Taunton, Inc. is renowned for its high-quality content and relies on the support of its readers for its business success. Taunton, Inc. publishes magazines, books, websites and provides digital products and services to enhance the skill levels of enthusiasts in each of its markets. Its leading brands include Fine WoodworkingFine HomebuildingFine CookingFine GardeningThreads and GreenBuildingAdvisor.com.  Taunton, Inc. is an independent, family-owned company.

Dave Ball Joins MediaWorks 360

Norwalk, CT – MediaWorks 360 has announced that Dave Ball will be joining the company.

Dave has over 30 years of experience as a consumer marketer in the print and digital world.  He has worked in both the consumer and B2B space, as well as market research.  Dave has held senior executive positions with top media brands and has hands-on experience with both online/offline media and e-commerce.

“We are pleased to welcome Dave to our team as we continue to take strategic actions that position our company for growth; further supporting our clients’ initiatives,” said Mark Peterson, Partner at MediaWorks 360.  “Dave’s deep understanding of consumer marketing and his track record of maximizing consumer response, with an emphasis on ROI, will be invaluable to our team as we help our clients transform their businesses.”

Prior to his joining MediaWorks 360, Ball was Senior Vice President of Meredith Corporation where he oversaw subscription marketing for some of the largest magazines in the country.  During his tenure at Meredith, he managed a number of product launches for the company and led development initiatives for digital editions; growing online subscription sales exponentially.

Previously, Ball was responsible for circulation marketing of over 100 brands at Primedia Special Interest Magazines, overseeing the acquisition of over 50 titles while leading the development of Primedia’s consumer database.

About MediaWorks 360:

MediaWorks 360 is a media solutions company that guides organizations through the intersection of old and new media by providing solutions for consumer brands.

The Taunton Press selects MediaWorks 360 for Newsstand Marketing

Norwalk, CT – July 17, 2015 – MediaWorks 360 announced today its agreement to provide ongoing newsstand consulting services to The Taunton Press, the premier, multi-channel media company, producer of Fine Woodworking, Fine Homebuilding, Fine Gardening, Fine Cooking and Threads.

The agreement will position MediaWorks 360 as a transformative partner in several areas of Taunton’s operations, including:

Assuming responsibility for the sales and marketing of Taunton’s brands at retailers and newsstands across the country. Working with Taunton’s content teams and the retail distribution channel, MediaWorks 360 will help to bring their best products to market.

Exploring premium-priced subscription affinity programs - well suited for Taunton’s vertical, enthusiast brands.

Evaluating content workflow and systems to offer best practices, as Taunton fully transforms into a multi-platform content provider.

Dan McCarthy, CEO of The Taunton Press stated, “MediaWorks 360 combines an expansive vision of the future of consumer-driven media with a practical orientation to the bottom line, and we are excited about exploring ways that we can expand Taunton's business.”

Mark Peterson, Partner at MediaWorks 360 states, “We are very excited to be working with such a great organization with such strong brands as Taunton continues to unlock their potential.”

About MediaWorks 360:

MediaWorks 360 guides organizations through the intersection of old and new media, providing transformative solutions for consumer brands:

  • Legacy cost solutions such as subscription & retail marketing and multiple production services allows companies to reduce costs, while supporting investment in growth initiatives.
  • Premium-priced subscription programs which use multiple brand assets to build organic revenue streams and improve engagement with core customers
  • Expertise and systems to transform your business into a multi platform content engine

About The Taunton Press:

Taunton, Inc., is a multi-channel media company that provides high-quality information and inspiration to special interest enthusiasts and professional craftspeople.