Premium Membership Program

MediaWorks 360 opens the door to new premium digital membership

Membership Benefits

MediaWorks 360 is proud to have worked with This Old House in launching their new Insider Membership Program. This premium-priced program drives new revenue and enhances the engagement of their most passionate consumers.

The This Old House Insider digital-subscription membership program launched in February and gives access to two-plus decades from its extensive library of television content, print content and offers invitations to members-only events with the award-winning TV experts.  Additional benefits include exclusive discounts and deals to help home renovators at all stages, of all ages, wherever they are.

Brands work hard to develop new products to connect with their enthusiast base; video, mobile and web-based content, experiential, e-learning classes, and years of digitized archives to name a few. These brands are trying to use these “assets” to build a deeper relationship with their customers but too often are marketed in a silo.  If your brand wants to become, or remain the most sought after source in the category, why not build an uber-customer by bundling all of your platforms into a single, premium-priced membership program?

Ultimately, these programs can become the top of a strategic consumer hierarchy. Lead off by marketing to your strongest customers with the “best” your brand has to offer and move down the hierarchy to it’s lowest engaged customer (the free newsletter). Adopting this hierarchy allows for the logical marketing of multiple bundles with varying benefits and price points, while giving your consumer a seamless and quality user experience.

The benefits created by leveraging this membership strategy will create organic revenue growth, maximize your marketing ROI, consumer engagement and deliver some of the most exciting opportunities to come along in consumer marketing in years.

The Taunton Press Expands Consulting Relationship with MediaWorks 360

Norwalk, CT – October 20, 2016 – MediaWorks 360 announced today that they will expanding their consulting relationship to provide The Taunton Press, the premier, multi-channel media company, producer of Fine Woodworking, Fine Homebuilding, Fine Gardening, Fine Cooking and Threads with senior management of their book publishing business.

Dan McCarthy, CEO of The Taunton Press stated, “MediaWorks 360 has consulted with Taunton for the past year, managing our newsstand business.  They have been remarkably effective, increasing sell-through and profitability and providing intelligence and guidance around new and existing products.  Their wealth of experience in product development, multiple media formats, distribution and retail sales is precisely what we need as we grow our book business.”

Mark Peterson, Partner at MediaWorks 360 states, “It has been our pleasure to work with such a great organization like Taunton over the past year.  We look forward to continuing our support of their transformation on multiple fronts.”

About MediaWorks 360:

MediaWorks 360 guides organizations through the intersection of old and new media, providing transformative solutions for consumer brands:

  • Legacy Cost Reductions: Our expertise can help reduce legacy costs company-wide from subscription & newsstand marketing to pre-press, production and digital services.
  • Audience Development: Discover the power of bundling a brand’s assets to build unique, premium-priced subscription programs.  Many publishers have assets siloed in print, digital, experiential, archives, etc., but few have bundled them to generate a new, organic revenue stream.  We have the expertise and the platform.
  • Transformative Content Expertise & Tools: Multi-platform content strategy allowing companies to effectively “create once-publish anywhere”, with an emphasis on digital-first.  Our program drives savings by simplifying the workflow and providing a system to support it.

Learn more about MediaWorks 360 at http://www.mediaworks-360.com

About The Taunton Press:

Founded in 1975 as The Taunton Press, Taunton Inc. provides high-quality information and inspiration to special-interest enthusiast and professional craftspeople in the woodworking, home building, cooking, gardening, and crafts markets. Taunton, Inc. is renowned for its high-quality content and relies on the support of its readers for its business success. Taunton, Inc. publishes magazines, books, websites and provides digital products and services to enhance the skill levels of enthusiasts in each of its markets. Its leading brands include Fine WoodworkingFine HomebuildingFine CookingFine GardeningThreads and GreenBuildingAdvisor.com.  Taunton, Inc. is an independent, family-owned company.