Norwalk, CT – January 18, 2019 – MediaWorks 360 is proud to announce the launch of DISH, a new premium membership program for food and wine enthusiasts brought to you by The Culinary Institute of America, the world’s premier culinary college.
MediaWorks 360, who develops and manages membership programs, recognized that the rich content, recipes, video and experiential assets of the CIA would make strong benefits for a robust membership program. Foodies worldwide can now experience The Culinary Institute of America through DISH.
“DISH represents a premium ecosystem, allowing food enthusiasts to align themselves with The Culinary Institute of America through world-class content, experiences and products,” says David Algire, Partner at MediaWorks 360. “The CIA has been setting the standard for excellence in culinary education for more than 70 years and the DISH program will allow consumers to draw on that expertise to enhance their culinary experiences.”
MediaWorks 360 worked with The Culinary Institute of America’s team and the membership platform experts, Fullcube, Inc. to develop and build one of the most exciting programs in the food & wine category.
About MediaWorks 360:
MediaWorks 360 is the trusted solutions provider for optimizing audience development and customer journey management. Our solutions are designed to meet today’s media challenges:
Audience Development: Drive growth and create savings by supplementing or outsourcing circulation, newsstand or data. Whether it’s growing your audience through email, direct mail, social, 3rd party partners, expire or retail marketing, we have the solutions you need.
Premium Price Memberships: Generate new, organic revenue streams by bundling assets to build unique, premium-priced subscription programs for enthusiasts. We bring the experience, expertise and platform, you bring the brand.
Database Management: We optimize subscription revenue by leveraging scoring algorithms, test matrices and marketing know-how. Individualized pricing and real-time data help us enhance the acquisition funnel and customize each customer’s journey more effectively and less expensive than other data companies.
View our case study here.