About MediaWorks 360
MediaWorks 360’s Story
Prior to starting MediaWorks 360, as senior executives in the publishing industry we witnessed the volatility and risks that brands carry by continuing with ‘business as usual’. Over time, companies prioritized short-term dependency on advertising revenue to the detriment of their long-term viability so we began mapping out strategies to combat this paradigm. We developed a logical digital extension for brands to utilize their assets like never before. This work was the genesis of our proven membership strategy.
Our award-winning, proven membership strategy creates an opportunity for brands to bundle their assets into premium-priced subscription – creating a deeper relationship with their users and increasing their wallet share.
As the legacy media landscape changes, we recognize the need to focus on bottom-line results. We help our clients save money and operate more efficiently through consulting and outsourcing in print circulation and retail distribution.
Read our cases studies for some of our partners here.
Our Team
The team at MediaWorks 360 has extensive experience in all aspects of the content and publishing industry and is uniquely positioned to offer business-changing solutions.
David Algire, a partner of MediaWorks 360, has over 30 years of experience in the publishing media business with extensive management experience, leading some of the most renown media brands across multiple platforms. He has broad expertise in digital content and in-depth knowledge of editorial, advertising, consumer marketing, publisher services, and international sales.
Prior to founding MediaWorks 360, David was the EVP, General Manager for TEN: The Enthusiast Network and managed over 40 brands in the automotive aftermarket group. David led a transformational process which enabled multi-platform content creation & distribution, created new digital products and developed a premium affinity club to drive revenue.
Additionally, David has experience leading retail strategy for major publishers, including Meredith, Reader’s Digest and PRIMEDIA. He was part of a small team to develop and launch Every Day with Rachael Ray and helped chart the growth for the Taste of Home brands. David also spent two years as President of Source Interlink Distribution.
Ryan Peterson
Ryan Peterson is a partner of MediaWorks 360 and has over 15 years in media, working with some of the world’s most recognizable consumer brands.
Ryan has deep experience in consumer marketing; retail sales, fulfillment, brand management and finance. In his most recent role, he managed all strategic marketing and operations for Media Innovations, a division of TEN: The Enthusiast Network. Media Innovations’ mission was to provide consumer marketing, production and digital solutions for publishers and consumer brands seeking to deepen their consumer relationships through content.
Additionally, Ryan led cross-functional project teams on content development, product launch & distribution plans, sourcing, managing critical client relationships and developing custom business solutions.
Jim Tucker, a partner at MediaWorks 360, helps marketers create more profitable campaigns, better understand the lifetime value of customer segments, and improve marketing operations efficiency. Prior to joining the team, Jim founded Integrated Marketing Technologies to better engineer marketing and subscription data to be more informative, contextual, and predictive. Jim and his team have worked in deep collaboration with a variety of businesses and non-profits, with an emphasis on the entertainment and media sector. A sampling of past and present clients include This Old House Ventures, Time, Inc., Reader’s Digest, Cricket Media, Bloomberg BusinessWeek, The BBC, Active Interest Media, and many more.
Tom Lodewick
Tom plays an integral part in ensuring that each client’s database design is adapted to their business needs, including database selections used for email campaigns and scoring customer segments based on predictive attributes – all with the goal of improving campaign ROI.
Tom graduated from Georgetown University with a Bachelor’s degree in Finance and International Business. Prior to joining IMT, he worked as a quantitative asset manager at PanAgora and also for Petersen Publishing in New York. He also earned a certificate in the Radcliffe Publishing Course.