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Taunton Press SIP Case Study

Optimizing Your

Legacy Business.

The retail channel for magazines has been struggling for decades and past publishing principles for this channel needed to evolve. Fine Homebuilding, Fine Woodworking, Fine Gardening and Threads publishing brands of The Taunton Press were struggling with erratic sales leading to volatile finanical performance. MediaWorks360 was tasked to design and execute a strategy to keep all brands relevant at retail while driving contribution commensurate with other internal product revenue.

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