Jim Tucker, a partner at MediaWorks 360, helps marketers create more profitable campaigns, better understand the lifetime value of customer segments, and improve marketing operations efficiency. Prior to joining the team, Jim founded Integrated Marketing Technologies to better engineer marketing and subscription data to be more informative, contextual, and predictive. Jim and his team have worked in deep collaboration with a variety of businesses and non-profits, with an emphasis on the entertainment and media sector. A sampling of past and present clients include This Old House Ventures, Time, Inc., Reader’s Digest, Cricket Media, Bloomberg BusinessWeek, The BBC, Active Interest Media, and many more.
