Mark Peterson is a founding partner of MediaWorks 360 and has over 30 years in the publishing media business.
Prior to launching MediaWorks 360, Mark held senior level positions at PRIMEDIA: SVP & Group Publisher and President of a group of brands, where he was responsible for strategy, editorial, finance, advertising, production and consumer marketing. As part of his role at PRIMEDIA, Mark also managed an in-school marketing company, working with leading brands focused on the teen market.
As Chief Operating Officer of Vanguarde Media, a multi-brand media company, Mark had responsibility for the company’s P&L, developing corporate strategy and driving advertising revenue.
Mark was also EVP, Managing Director of DJG Marketing, founding ProCirc Retail, the first outsource provider supporting the retail marketing channel and most recently was Vice President, Retail Sales for the Meredith Corporation.