Case Study

The retail channel for magazines has been struggling for decades and past publishing principles for this channel needed to evolve. Fine Homebuilding, Fine Woodworking, Fine Gardening and Threads publishing brands of The Taunton Press were struggling with erratic sales leading to volatile finanical performance. MediaWorks360 was tasked to design and execute a strategy to keep all brands relevant at retail while driving contribution commensurate with other internal product revenue.

For over 40 years, The Taunton Press Book Publishing Division was an integral and successful part of the overall business plan. New management came in with a mandate to re-invent the business due to recent underperformance – MediaWorks360 was engaged to evaluate the issues and design a new strategy to return the business to profitability.

The audience was ready to consume all-things Skinwalker Ranch and to become part of the Skinwalker Ranch community. The show runs 8 episodes at an hour each, so the audience is left with a huge appetite for more information and engagement with the team – less than 1% of all footage makes it to air.

Leveraging the CIA’s content, recipes and technique video, MediaWorks 360 partnered with the CIA to build a premium ecosystem, allowing food and wine enthusiasts to align themselves with The Culinary Institute of America through world-class content, experiences and products.

This Old House, a 25+ year publishing brand, was transitioning out of Time Inc. and looked into opportunities to drive initiatives to transform the brand. This Old House selected MediaWorks360 to help them develop and execute a major new strategy…