MediaWorks 360, Inc. partners with The Culinary Institute of America to Launch DISH

Norwalk, CT – January 18, 2019 – MediaWorks 360 is proud to announce the launch of DISH, a new premium membership program for food and wine enthusiasts brought to you by The Culinary Institute of America, the world’s premier culinary college.

MediaWorks 360, who develops and manages membership programs, recognized that the rich content, recipes, video and experiential assets of the CIA would make strong benefits for a robust membership program. Foodies worldwide can now experience The Culinary Institute of America through DISH.

“DISH represents a premium ecosystem, allowing food enthusiasts to align themselves with The Culinary Institute of America through world-class content, experiences and products,” says David Algire, Partner at MediaWorks 360. “The CIA has been setting the standard for excellence in culinary education for more than 70 years and the DISH program will allow consumers to draw on that expertise to enhance their culinary experiences.”

MediaWorks 360 worked with The Culinary Institute of America’s team and the membership platform experts, Fullcube, Inc. to develop and build one of the most exciting programs in the food & wine category.

About MediaWorks 360: 

MediaWorks 360 is the trusted solutions provider for optimizing audience development and customer journey management. Our solutions are designed to meet today’s media challenges:

Audience Development: Drive growth and create savings by supplementing or outsourcing circulation, newsstand or data.  Whether it’s growing your audience through email, direct mail, social, 3rd party partners, expire or retail marketing, we have the solutions you need.

Premium Price Memberships: Generate new, organic revenue streams by bundling assets to build unique, premium-priced subscription programs for enthusiasts.  We bring the experience, expertise and platform, you bring the brand.

Database Management: We optimize subscription revenue by leveraging scoring algorithms, test matrices and marketing know-how. Individualized pricing and real-time data help us enhance the acquisition funnel and customize each customer’s journey more effectively and less expensive than other data companies.

Premium Membership Program

MediaWorks 360 opens the door to new premium digital membership

Membership Benefits

MediaWorks 360 is proud to have worked with This Old House in launching their new Insider Membership Program. This premium-priced program drives new revenue and enhances the engagement of their most passionate consumers.

The This Old House Insider digital-subscription membership program launched in February and gives access to two-plus decades from its extensive library of television content, print content and offers invitations to members-only events with the award-winning TV experts.  Additional benefits include exclusive discounts and deals to help home renovators at all stages, of all ages, wherever they are.

Brands work hard to develop new products to connect with their enthusiast base; video, mobile and web-based content, experiential, e-learning classes, and years of digitized archives to name a few. These brands are trying to use these “assets” to build a deeper relationship with their customers but too often are marketed in a silo.  If your brand wants to become, or remain the most sought after source in the category, why not build an uber-customer by bundling all of your platforms into a single, premium-priced membership program?

Ultimately, these programs can become the top of a strategic consumer hierarchy. Lead off by marketing to your strongest customers with the “best” your brand has to offer and move down the hierarchy to it’s lowest engaged customer (the free newsletter). Adopting this hierarchy allows for the logical marketing of multiple bundles with varying benefits and price points, while giving your consumer a seamless and quality user experience.

The benefits created by leveraging this membership strategy will create organic revenue growth, maximize your marketing ROI, consumer engagement and deliver some of the most exciting opportunities to come along in consumer marketing in years.